Title:
Memetic Structures and the Dynamics of Cognitive Influence in Digital Information Environments

Authors:
Dr. Robb Shawe, Aslak Molvaer, USA

Abstract:

Digital information environments are characterized by rapid information exchange, algorithmic mediation, and continuous interaction between individuals and networked systems. Within these environments, information does not function solely as a carrier of knowledge but operates as structured input that shapes perception, interpretation, and decision-making. This article examines memetic structures as a primary mechanism through which information becomes cognitively operative. Memetic structures are conceptualized as patterns of information that propagate across individuals and systems while influencing cognitive processes. The analysis explores how such structures are formed, how they propagate, and how they interact with cognitive states under varying conditions. The article develops a multi-layered model of memetic propagation that integrates cognitive, social, and technological dimensions. It further examines how algorithmic systems amplify specific forms of information and how feedback loops contribute to the stabilization of interpretive patterns. The findings suggest that memetic influence is not inherently manipulative but becomes significant under conditions of high information velocity, cognitive load, and reduced reflective capacity. The article concludes by positioning cognitive maturity as a critical factor in moderating memetic influence, enabling individuals and organizations to maintain interpretive coherence in complex environments.

DOI: http://dx.doi.org/10.51505/ijaemr.2026.11227